Importance of genre

''Much of the pleasure of popular cinema lies in the process of ''different in repetition'' - i.e. recognition of familiar elements and in those elements might be orchestrated in an unfamiliar fashion or in the way that unfamiliar elements might be introduced''

''Genre is constituted by specific systems of expectations and hypothesis which spectates bring with them to cinemas and which interact with the films themselves during the course of the viewing process'' - Steve Neale 1980